Why the site exists
LoveHomeStyle was started in 2015 by Jason, a marketing consultant based in Suffolk with around twenty years in affiliate marketing. The original idea was straightforward. Most British furniture shoppers open the same six tabs each time: John Lewis, Wayfair, The Range, Argos, Habitat and one or two specialists. Half the time the same item shows up on three of them at three different prices. A tool that pulls all six into one searchable, sortable view saves real hours per shopping decision.
The site ran from 2015 to 2020, gathered some readers, then quietly went stale during the pandemic for personal reasons. The 2026 relaunch is a full rebuild: fresh data pipeline, new editorial standards, the same independent-comparison principle. The relaunch story is on the blog if you are curious about the longer arc.
How we make money
Retailers pay us a small commission when you click through and buy something. This never affects which products we show or how they are ranked. You pay the same price you would pay going to the retailer directly, and we never take payment for higher placement. The full breakdown is on our how we make money page.
The numbers
At time of writing we list roughly 700,000+ live products from 37 UK retailers and 4,800+ brands, across furniture, lighting, kitchen, bathroom, bedroom and garden. Product data is refreshed nightly. Editorial copy on category pages is written and dated by a real editor, and reviewed at least quarterly.
Get in touch
For feedback, retailer suggestions, partnership enquiries or the occasional bug, you can reach us at info@lovehomestyle.co.uk or via the contact page. We aim to reply within 5 business days.